The Mediating Role of Hotel Reputation in the Effect of Recreational Experience on Satisfaction and Willingness to Return in Tourism Businesses: An Application in the City of Antalya
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https://doi.org/10.5281/zenodo.14556413Keywords:
Recreation Experience, Satisfaction, Hotel Image, Revisit Intention, SemAbstract
In this study, it is aimed to determine whether hotel reputation has a mediating role in the effect of recreation experience on satisfaction and revisit intention in tourism businesses. The related research was conducted on customers who receive recreational services from the hotel operation, which serves as a five-star tourism business within the borders of Antalya province. The questionnaire form, which was organised in line with the objectives of the research, was applied to the voluntary participants and 296 questionnaire forms were reached. The data obtained from the participants were subjected to first level confirmatory factor analysis (CFA) with the ML (Maximum Likehood) calculation method in the relevant statistical analysis programme, and the accuracy of the theoretical model was ensured. Then, with the same calculation method, tests and analyses of the simple effect relationship and mediated structural model (SEM) were carried out on the basis of SEM. As a result of the tests and analyses, the results of the hypotheses were determined. In this context: Recreation experience has a negative effect on satisfaction and a positive effect on revisit intention in terms of simple effect relationship. In the mediating effect relationship between recreation experience and hotel reputation, it was found that recreation experience positively affected hotel reputation and negatively affected satisfaction and intention to visit again. In the case of hotel reputation mediating effect relationship, it was found that it positively affected revisit intention and satisfaction. Hotel reputation was found to mediate the relationship between recreation experience and satisfaction and intention to revisit.
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